Goat Brand Labs has raised $50 million in fresh funding as the Indian direct-to-consumer brand aggregator looks to acquire more premium brands and help them scale globally.

WHO: Goat Brand Labs was established in 2021 by Rishi Vasudev, a former Flipkart executive, and Rameswar Misra, who previously founded menswear brand Turms and served as Senior Vice President of female fashion e-commerce marketplace Voonik. Goat acquires DTC lifestyle brands with annual revenue from $2 million to $10 million, providing the resources required to accelerate their growth.

WHY: The fresh capital will be deployed to acquire several more brands to help them scale globally. It is in advanced discussions with 12 brands.

IN THEIR OWN WORDS: "Our journey of taking Indian D2C brands global has just started. We are fortunate to partner with great founders and continue to learn and build capabilities in this fast-changing space," said Vasudev. "I welcome our new investors and the strong support from our existing ones in this funding round. We will continue to acquire high-potential D2C brands across the Lifestyle segments and scale them to huge outcomes."

DETAILS:

• Goat Brand Labs raised $50 million in a Series A and includes some capital that has been raised as debt. 
• The round saw participation from new investors Winter Capital, 9Unicorns,Venture Catalysts, Vivriti Capital, and Oxyzo, as well as existing investors Tiger Global, Flipkart Ventures, Mayfield, Nordstar, Better Capital, Trifecta.
• The new round follows $36 million in funding.
• Within the first year the business has acquired 15 D2C brands including The Label Life, Frangipani, Doggie Dabbas, trueBrowns, Abhishti, and beauty and skincare platforms Neemli and Nutriglow.
• Goat has partnered with the founders of the first acquisitions to scale its portfolio by almost 85% and is said to be profitable. 
• Other aggregator start-ups in the India market include Mensa, Global Bees, EvenFlow Brands, 10club, and Powerhouse91.